The Nielsen Total Audience Report Hub
Welcome! This hub features the latest reports, data and insights related to The Nielsen Total Audience Report series. Scroll down to discover how audiences are connecting with media today and why this is shifting our culture, as well as the advertising and media industry.
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Latest Report
In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home—how consumers feel about their productivity, engagement, challenges and the impact this new lifestyle is having on media and device usage.
featured insights
Scroll through to see articles that highlight data from the recent report
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Understanding the total audience: insights, trends and the path forward amidst covid-19
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media USAGE trends
How we watch and how much we watch is always changing, but when viewed over time you can see how Americans are re-shaping their lifestyles with media. These charts feature some of the latest and biggest media usage trends.
Past Reports and Related Insights
Catch up on the latest and greatest media insights from the audio to the streaming universe, across ages and multicultural consumers. See who’s tuning in and turning the volume up.
- "Lifting As We Climb" Black Women Lead Voter Turnout Despite Barriers
- The Impact of COVID-19 on Video Streaming and Local News Consumption
- Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19
- The Database: The New Work-Life-Media Balance
- How Working from Home is Shaping Consumers’ Power of Choice
- Going Swimmingly: Streaming Continues to Grow Among Consumers
THE solutions that EMPOWER
At Nielsen, our goal is to give media companies and advertisers a total view of their audience so that they can plan, activate and measure content and campaigns in the new media landscape.
https://www.qa.nielsen.com/us/en/insights/article/2020/the-nielsen-total-audience-report-hub/