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Primetime Broadcast Ratings July 31, 2008

FOX’s “So You Think You Can Dance” claimed the top spot in Nielsen’s ranking of the top primetime broadcast TV telecasts for Thursday, July 31, 2008 — beating out CBS’s “CSI” and “Flashpoint,” which placed second and third, respectively. RANK NAME NETWORK VIEWERS...

Advertisers Increasingly Turn To Public Pranks

Advertisers are increasingly employing creative publicity stunts to get consumers’ attention, The New York Times reported Friday. Recent outdoor campaigns that drew notice include a glass elevator in Manhattan painted to look like a giant Oreo dunking into a glass of milk and...

Primetime Broadcast Ratings July 30, 2008

FOX’s “So You Think You Can Dance” (8,841,000) edged past CBS’s “Criminal Minds” (8,702,000) to claim the top spot in Nielsen’s ranking of the top primetime broadcast TV telecasts for Wednesday, July 30, 2008. CBS’s “CSI: NY” rounded out the top three. RANK NAME...

Primetime Broadcast Ratings July 29, 2008

NBC’s “America’s Got Talent” again claimed the top Tuesday night slot by a wide margin.  The telecast, which drew an audience of 13.8 million viewers, placed first in Nielsen’s ranking of primetime broadcast TV programs for July 29, 2008. ABC’s “Wipeout” and CBS’s “NCIS”...

Do R-Ratings Affect A Film’s Box-Office Success

A significant percentage of R-rated dramas would earn more at the box office with a PG-13 rating, The Hollywood Reporter reported Tuesday. Those findings come from a  study that compared the box-office performances of 400 R-rated and PG-13 films released between September...

Traffic to U.S. Newspaper Websites Up in Q2 2008

U.S. newspaper websites attracted more visitors in 2008, CNNMoney.com reported Tuesday. During the second quarter of this year, newspaper sites saw a 12% increase in unique visitors, compared with the same time period a year ago, according to data compiled by Nielsen Online for the Newspaper...

U.S. More Prepared For Digital Transition

U.S. households are more prepared for the February 2009 cut off of analog television, Nielsen reported Tuesday.  In January 2008, Nielsen’s first review of all metered households showed that 10.5% of national households would have no operable television in the digital world.  By...

Primetime Broadcast Ratings July 28, 2008

CBS’s “Two and a Half Men,” “CSI: Miami,” and “Old Christine” claimed the top three slots in Nielsen’s ranking of the top primetime broadcast TV telecasts for Monday, July 28, 2008. FOX’s “House” and “Bones” — ranked fourth and fifth respectively...

Local Newspapers Go Mobile

Can the mobile Internet revive struggling local newspapers?  The New York Times reported Monday that Encinitas, Calif.-based Verve Wireless, which helps newspaper publishers create news websites for cellphones, thinks it can. Verve has already created mobile compatible versions of 4,000 U.S....