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Top 10 Cable TV Rankings July 14 – 20, 2008

RANK NAME NETWORK VIEWERS (P2+) 1 HOME RUN DERBY – L (2008 STATE FARM HOME RUN DERBY PRELUDE) ESPN 9,116,000 2 CLOSER, THE TNT 7,809,000 3 HOME RUN DERBY – L ESPN 6,030,000 4 MONK USA 5,639,000 5 AVATAR: SOZINS COMET NICK 5,585,000 6 SAVING GRACE TNT 5,156,000 7 PSYCH USA 4,890,000 8...

Top 10 Broadcast TV Rankings July 14 – 20, 2008

RANK NAME NETWORK VIEWERS (P2+) 1 FOX MLB ALL-STAR GAME(S) FOX 14,540,000 2 AMERICA’S GOT TALENT NBC 12,793,000 3 FOX MLB ALL-STAR PRE(S) FOX 10,371,000 4 CRIMINAL MINDS CBS 9,260,000 5 SO YOU THINK CN DANCE-WED FOX 9,010,000 6 CSI CBS 8,919,000 7 WIPEOUT ABC 8,652,000 8 CSI: NY CBS 8,601,000...

Coming To A Gas Pump Near You TV

The Associated Press reported Tuesday that the number of televisions mounted atop gas pumps have skyrocketed since their introduction in 2006.  Programming at the pumps varies by location and TV provider, but all offer heavy rotations of 15-second ads. The story cited a recent study by Gas...

First Quarter Global Advertising Up 4% From 2007

Despite mounting economic pressures, first quarter global advertising spending was up 4% from the same time period last year, according to Nielsen. Ad spending in Africa grew by over 16%, while the Asia Pacific region recorded almost 10% growth during Q1 2008.  In North America and Europe,...

Primetime Broadcast Ratings July 18, 2008

CBS’s “Flashpoint” and “Numbers” were the top two primetime telecasts on broadcast TV for Wednesday, July 18, 2008.  NBC’s “Dateline” claimed third place. NBC’s back-to-back telecasts of “Most outrageous Moments,” ranked 8th and 9th, also made the top ten. RANK NAME NETWORK...

Google’s Search Market Share Grows; Yahoo’s Shrinks

MarketWatch reported last week that Google increased its share of the U.S. online search market by 19% over June 2007, according to Nielsen Online.  The company now controls 59% of the market.  Yahoo’s share declined by 12.4% to 16.6.% during the same time period, while...

Nielsen Ahead of the Product Placement Curve

On Monday, the Los Angeles Times ran a feature on television product placement and Nielsen’s efforts to measure this fast growing new segment of the advertising industry.   The story focused on Nielsen’s Product Placement Service, which tracks product placement occurrences, and...

Primetime Broadcast Ratings July 17, 2008

CBS’s “CSI” was the number one primetime broadcast telecast for Thursday, July 17, 2008.  But FOX dominated the top three with “So You Think You Can Dance” and “Are You Smarter Than A Fifth Grader,” which claimed the second and third slots, respectively. RANK NAME NETWORK...

Primetime Broadcast Ratings July 16, 2008

CBS’s “Criminal Minds” and “CSI: NY” were the number one- and number three-ranked primetime telecasts on broadcast TV for Wednesday, July 16, 2008.  FOX’s “So You Think You Can Dance” was sandwiched between the two, in second place. NBC’s back-to-back telecasts of...

7% of U.S. Wireless Users Download Mobile Games

Figures released earlier this week by Nielsen Mobile estimate that 19 million people (7% of wireless subscribers) have downloaded mobile video games. Newcomer “Guitar Hero III” and classics like “Tetris” and “PAC-MAN” were among the top-selling games for Q1 2008,...