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Nielsen Mobile Takes a Closer Look at iPhone-atics

With Apple’s new iPhone 3G scheduled to go on sale worldwide this Friday, Nielsen Mobile released penetration, demographics, and usage data for the current iPhone: How many iPhones are already out there? -Nielsen Mobile estimates that there are 2.3 million U.S. mobile subscribers using an iPhone...

Advertising in Spanish-Language Media Up Slightly

In 2007, U.S. advertisers placed $5.78 billion of advertising in Spanish-language media, according to a report issued Thursday by Nielsen’s Monitor-Plus advertising service. That’s a 3% increase over the $5.63 billion spent on Spanish-language media in 2006. ...

Wasting Time Online, Especially At Work

Social networking sites like Facebook.com, MySpace.com, Xanga, Bebo and online video sites like YouTube head InternetSafety.com’s list of “Top 10 Online Time Wasters.” But where does most of this time wasting occur?  At work, the Atlanta Business Chronicle reported Tuesday,...

U.S. Wireless Subscribers Flock to the Mobile Internet

The Washington Post reported Tuesday that mobile Web surfing is a big hit with U.S. wireless subscribers, according to a new report by Nielsen Mobile. The report found that mobile Internet penetration is highest in the U.S., where 15.6% of wireless subscribers use the Internet on their mobile...

Presidential Candidates Targeting Engaged Voters Online

As the two major presidential candidates, John McCain (R-AZ) and Barack Obama (D-IL), battle state-by-state for votes, the Internet has become an increasingly critical outreach method, according to a recent report from Nielsen Online. “Campaigns are no longer dabbling online,” says Jon...

Nielsen Reports TV, Internet and Mobile Usage Among Americans

On Tuesday, The Nielsen Company released the first U.S. figures showing video and TV usage across the “three screens”: television, the Internet, and mobile devices. Nielsen’s findings show that TV users are watching more TV than ever before (127 hrs, 15 min per month), while spending 9% more...

Nielsen IAG Ranks Most Liked, Most Recalled TV Ads

Taco Bell’s Fruista Freeze spot, which features a giant talking turtle, topped Nielsen IAG’s list of the 10 most-liked new TV ads featured in Advertising Age on Wednesday.  The Ad Age list also ranked the 10 most-recalled ads for the four-week period from May 19 to June 15, 2008. ...

Cellphone Companies Slash Termination Fees

The New York Times reported Thursday that cellphone carriers are reducing the penalty fees levied against customers who switch companies in mid-contract. That’s good news for the 3.5 million U.S. cellphone users — or 1.4% of the 255 million cellphone users in the U.S., according to Nielsen...

Tennis Anyone Historical U.S. TV Ratings for Wimbledon

It’s that time of year at the All England Lawn Tennis Club.  Love — or rather, 40-love, game, set, match — is in the air. But are U.S. TV viewers enamored of Wimbledon broadcasts? Since 2001, Wimbledon telecasts have drawn average audiences of 2 to 2.5 million viewers.  Last...

Asia Pacific Advertising Spending Jumped 12% in 2007

Advertisers spent a record $88.5 billion across 12 key markets in the Asia Pacific region during the fourth quarter of 2007, Nielsen Media Research Asia Pacific reported today.  Overall, TV, newspaper, and magazine ad spending rose by 12% from 2006 to 2007 across the markets surveyed for the...