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Savvy Marketers Targeting Cyber Communities

With cyber communities proliferating online, the concept of a global village has become reality.  These virtual social networks unite people around shared interests, ideals, and ideas. They may also be the next big opportunity for marketers, Nielsen Online EVP Pete Blackshaw writes in Nielsen...

Network TV Sites Draw Growing Number of TV Viewers

Broadband users are flocking online to network TV websites, Broadcasting and Cable and The Hollywood Reporter reported Monday. The stories cited a joint study conducted by Nielsen and the Cable & Telecommunications Association for Marketing (CTAM), which found that 35% of adults surveyed have...

Q1 2008 Smartphone Data Reveals Gender Gap

On Monday, Nielsen Mobile released first quarter 2008 smartphone statistics for the U.S.  Among the findings:   Smartphone users are predominantly male (59%) and most are between the ages of 25 and 34 (29%) or 35 and 44 (24.5%).  A third of smartphone users (35.1%) have an annual...

WALL-E Cleans Up Box Office Universe

With an estimated $62.5 million estimated take over the weekend, the Disney/Pixar animated film “Wall-E,” topped the charts, helping fuel a strong earnings year overall. According to The Hollywood Reporter, year-to-date earnings in 2008 have slightly eclipsed those from the same 2007...

Product Placements Rise Sharply During Q1 2008

The Los Angeles Times reported that advertisers and broadcasters are countering the ad-skipping tendencies of TiVo owners by boosting the number of paid product placements in shows. The story noted that, according to Nielsen, NBC’s “The Biggest Loser” featured the most product...

Americans Sharing Economic Woes Through Social Networking

BCS reports that American consumers are increasingly turning to social networks to share their woes over the continuing economic downturn, according to a recent Nielsen Online study.  The study mapped the trends of worries voiced by U.S. citizens while they are chatting online. The study also...

NBC.com To Make Online Streaming Data Available

MarketWatch and The Los Angeles Times reported that NBC will become the first television network to make online streaming data available for specific programs. The data, which will be released via Nielsen Online’s VideoCensus service, will allow advertisers to compare NBC.com’s audience...

Coldplay Tops The Billboard Charts

Billboard reports that, as expected, Coldplay topped The Billboard 200 chart this week with their new release “Viva La Vida or Death and All His Friends.”  The release sold an impressive 721,000 copies in the U.S in its first week, according to Nielsen SoundScan.   Coldplay is...

Get Smart Tops Box Office

Spy comedy “Get Smart”, starring Steve Carell and Anne Hathaway, topped the box office charts over the weekend with $38.7 million, reports Nielsen EDI.  “The Incredible Hulk”, which owned the top spot last week, came in second with $22.1 million and Kung Fu Panda finished...