Women make up more than half of the U.S. population, but they are still fighting for equality in the world of sports.
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It’s time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.
Despite gains in gender equality, women are still missing on-screen, in advertising, and in board rooms. The pandemic has only compounded the pressure women are facing today, threatening to roll back the progress we've made.
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country’s total population.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.