Case Study: Helping to Dial Up Global Ad Engagement
Case Study: Helping to Dial Up Global Ad Engagement
Budweiser aimed to be the first global beer brand by connecting with consumers on universally important emotions. As they expanded on successful themes, they wanted to ensure they were engaging with consumers as effectively as possible. Nielsen Consumer Neuroscience helped to evaluate early-stage creative to help in the development of the new campaign.
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Case Study: Helping to Dial Up Global Ad Engagement
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https://www.qa.nielsen.com/us/en/insights/case-study/2011/helping-to-dial-up-global-ad-engagement/
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