While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data provides valuable insights into how components of a creative can resonate with different consumer groups in different ways.
To understand if a recent programmatic campaign was meeting its goal of driving brand awareness, Hipmunk leveraged Nielsen Digital Brand Effect to measure the impact.
Kiip, a mobile reward-based network, recently used Nielsen Digital Brand Effect to measure the brand lift of a series of in-app ad campaigns.
By now, many of us have seen Toyota’s award-winning advertising featuring “Jan” the receptionist as their spokesperson for its national sales events and product updates. But how did they decide on the right talent?
Native advertising has been increasing in popularity, but advertisers do not always know how to engage with this format. Nielsen Consumer Neuroscience worked with Yahoo! to understand how consumers react to both static and video digital native ads across platforms
Social media is all the buzz, but what is its effect on actual TV program engagement? Nielsen Consumer Neuroscience worked with Twitter to understand if they correlate positively to one another, and what it means for better engaging with viewers.
Heineken aspired to create a TV ad that captured the exotic and adventurous nature of its product. In the whirlwind of the ad, set during a vibrant Indian festival, the storyline was lost as viewers became distracted and overloaded between scenes.
Find out how Nielsen Consumer Neuroscience helped the Ad Council develop an ad that significantly improved emotional engagement, messaging and branding – and ultimately won a David Ogilvy award for excellence in advertising research.
Improving communications with the fast-growing Hispanic Millennials segment requires a thorough understanding of the impact of language. Nielsen Consumer Neuroscience partnered with Univision to understand how best to engage this audience.
Advertising during the Super Bowl is notoriously the most expensive media ad buy, but sadly not all ads are successful in market. How can we understand which ads are most emotionally engaging?