Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a close eye on.
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that’s what this...
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across...
Savvy retailers that view the retail landscape through an omnichannel lens are succeeding where others aren’t. So what does that look like exactly?
By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged goods. But while we’ve been tracking sustainable intentions and spending trends for some time, we wanted to explore the broader impact of this behavior – what it means for...
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base.
Within the U.S., Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.