The marketability of a rising sports star on social media involves much more than just “likes” and “followers.” An athlete’s social media presence says a lot about how much he or she may be able to capture in endorsement deals.
The average MLB team fan base is more than 2.5 million people. So it should come as no surprise that the top teams, based on the size of their local fan bases, are from some of the country’s most populated markets, including New York (Yankees and Mets), Los Angeles (Dodgers and Angels), Boston...
While NCAA Men's Basketball is not quite as popular as professional basketball or college football, it still has a large following in the U.S. with 58% of the adult population interested, according to Nielsen Sports Sponsorlink.
Esports fans are often described as simply “male Millennials”—and the description often fits: Globally, men far outnumber women both as esports competitors and fans. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates.
As Major League Soccer enters its 24th year, 47% of adults in the U.S. say they are interested in MLS, according to Nielsen Sports Sponsorlink.
For global sports rights holders looking to showcase their value on social media, the NBA is #goals. As excitement builds for the 2019 NBA All-Star Weekend, the league gave fans a chance to watch the NBA All-Star Draft for the first time ever.
While a big win at Daytona can kick-start a season, consistently high performance from mid-February through mid-November is what drives the most value for teams and their sponsors.
Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common.
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption in the U.S. up 23% over 2017, driven by a 49% increase in on-demand audio song streams compared to last year.
Alabama has nearly double the number of fans in its local market than Clemson in its local market. Clemson, however, has experienced a 16% increase in its local fan base since 2015.