Insights

Playlisting: The 21st Century Mixtape

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Today, it’s playlisting—an increasingly important part of the music experience.

Music 360 - 2017 Highlights

Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media.

Video 360 2017 Report

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.

The State of Play in Home Entertainment

In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

China Emerging Market Focus - Nielsen Sports

China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports industry trained upon it and its 1.37 billion citizens. This whitepaper offers a snapshot of the current Chinese sporting fanscape and landscape.