Insights

The U.S. Census Why Counting Counts for Business

Mike Mancini, Vice President, Data Product Management For a country of more than 300 million persons spread out over 3.6 million square miles, counting the entire populace is an immense logistical feat. To accomplish it, the Census Bureau mails approximately 134 million questionnaires that were to...

Purchase Intent High for Electric Vehicles in China

Georgia Jia Zhuang, Director Consumer Research, China With global energy and conservation concerns, new energy vehicles are becoming the focus of all leading auto manufacturers. Though the electric vehicle is not at a mass production stage just yet, Nielsen’s China Electric Vehicle Market Report...

Survey Would Green Cars do Well in Red Square

If Russian business and government got behind the production of a hybrid car designed for city driving, would the average Russian motorist consider going green? In a recent online survey of Russian car owners, The Nielsen Company looked at the factors most important to consumers when choosing new...

Nielsen Tracks Most Memorable Ads in the U.K.

Darren Moore, VP Research, Nielsen IAG Recently, Nielsen launched the TV advertising effectiveness solution Nielsen IAG in the U.K. and published its inaugural U.K. data on the most memorable TV ads for the period Jan. 25 through Feb. 21. The research showed that while Colgate’s advert featuring...