For Marketers Today, Reallocation Times (and Tools) are Critical
There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
Streaming into the Upfront: What’s Next for CTV?
In this on-demand summit, senior industry experts and Nielsen leaders share the latest thought leadership and measurement advances in connected TV (CTV).
Online Gambling Ad Spend is Bolstering the Local TV Market
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
How to Maximize Marketing ROI at Every Budget Size
Marketers that thrived in 2020 used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
Americans–and Advertisers–Are Hopeful About Travel
With Americans eager travel as COVID restrictions are lifted, advertisers can lead the industry by riding the wave of this growing consumer optimism.
First-Party Data is a Good Start, but it’s Not Enough
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data, but confidence in data quality is universally low.
The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Since SVOD content is ad free, product placements and branded integrations offer a modern way to integrate brands into streaming and gain incremental reach.
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid-March 2020.
Understanding the Importance of People-Based Data in a Cookieless World
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers when third-party cookies are no longer an option.
Nielsen Annual Marketing Report: Era of Adaptation
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.