Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media landscape for Cannes LIONS Live.
As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.
In financial services, an abundance of brands have historically focused more on sales activation tactics than brand building, which makes it challenging to engage new customers and drive long-term growth.
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.
Online sports betting has become a burgeoning industry for brands, rights holders and networks. But are they focusing on the right fans and sports?
Technology, access to information, digitization, personalization and virtualization are shaping the future of the financial services landscape.