Back-To-School Should Inspire Retailers to Revisit their Marketing Plans
It’s time for brands to focus on back-to-school—even though August just started.
Streaming Video is Great! But it Shouldn’t Be the Only Place to Watch Women’s Sports
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Long-Term Business Vitality Should Outweigh Short-Term Sales Gains
Marketers need to think about using both brand and growth marketing tactics instead of doubling down on one for a quick win.
Success Criteria of Marketing Measurement for the Modern Digital Marketer
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
Breaking the Cycle of Silencing Black Voices
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists, we must work to expand the narrative.
Picture This: Leveraging Personalization for Better Visual Content Merchandising
Future success in the streaming space will hinge on more than just great content—it will need directions to help viewers find it.
Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement has broken through as a collective mission finding allies across genders, ethnicities, and communities of all sizes.
Digital Must Be Always On—Here is Why
Nielsen's Ameneh Atai explores the benefits of "always on" digital measurement, while sharing how Nielsen is implementing this type of measurement.