On Different Playing Fields: Preview Test
There are several fundamental truths that brands need to embrace: social media is powerful; female athletes are powerful influencers; and consumers are asking more from brands when it comes to social responsibility.
The Electric Vehicle Revolution Demands Fresh Marketing Strategies
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
COVID-19 Changed the Advertising Playbook. Now What?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
Celebrating Lunar New Year: Filling Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
Why Inclusive TV Matters to the Black Community—and the Media Business
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.
It’s Time For Your Media Planning To Focus On People
When planning and optimizing, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
The Power of Effective Outcomes Measurement in the New Normal
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
The TV Buying Journey: Any Way You Want It
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.
A Cultural Turning Point: Breaking Our Silence On Racial Injustice
George Floyd’s death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.
Progress, But Not Equal Pay
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.