Insights

Agility is key for marketers amid the convergence of brand and acquisition

In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...

State of Play

Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services.

Women are driving significant gains in podcast engagement

Since 2018, the number of female podcast listeners has increased by 76%. And perhaps more impressive—given that audio engagement is often associated with being away from the home—is the 41% increase since the beginning of the pandemic.