Brand Building Campaigns Will Be Critical for Auto Marketers Amid Supply Shortage
We know that market uncertainty often results in marketing cutbacks, but we also know that brands that take those actions pay a price in the long term.
Back-To-School Should Inspire Retailers to Revisit their Marketing Plans
It’s time for brands to focus on back-to-school—even though August just started.
What Global Ad Spending Tells Us About the Future of Media
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
COVID-19 Elevated Convenience to a New Level, and That’s How it Will Stay
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline for convenience is higher than ever—and consumer expectations from retailers will be, too.
The State of Global Media
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
The Importance of Balanced Marketing Strategies
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
Debunking the Myth that Brand Building Doesn’t Drive Sales
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However, that shouldn’t overshadow brand building.
The Olympics Is the Biggest Platform for Gender Equality in Global Sports
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.
How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.