How audience-based reach metrics in-flight can boost ROI
Pilots and marketers have more in common than you may think. Nielsen’s study shows how marketers can use in-flight indicators to improve campaign ROI.
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Global marketers say building brand awareness is their top objective for the year ahead, followed very closely by new customer acquisition.
Toward improving MENA Representation on screen
If you don’t tell your own story, someone else will. For people from Middle East/North Africa, this has indeed been a challenge when it comes to the stories that they see in the media.
Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...
Nielsen Annual Marketing Report: Era of Alignment
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
While many titles form the bedrock of the traditional TV universe, an increasing amount is being developed for streaming services, and audiences are eating it up. In an average week, U.S. audiences stream almost 170 billion minutes of video content.
State of Play
Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services.
Women are driving significant gains in podcast engagement
Since 2018, the number of female podcast listeners has increased by 76%. And perhaps more impressive—given that audio engagement is often associated with being away from the home—is the 41% increase since the beginning of the pandemic.
Playing the game: Breaking the bias with women influencers in sports and gaming
Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.
Carrie Bradshaw at 55: Still fabulous, but too old for advertisers?
Looking at net worth, the trend is clear: 55-64 is the age break with the money to spend. In a 2021 survey, household net worth broken out by age rose from $380,000 for persons 25-34 to $450,000 for persons 35-54 to $504,000 for persons 55-64.