Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer...
Provence Points to a Rosé Future
The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.
Wine Boxes and Cans Come of Age
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
Segmenting the Spirits of Christmas
Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.
Assessing the Potential Impact of the New Minimum Unit Pricing Regulation in Scotland
Now in place, the minimum pricing of alcohol regulation in Scotland means that a single unit of alcohol cannot be sold for less than 50p. And as a result, the stronger the drink, the more expensive it will be. So what effect might that have on consumption?
No Stick, No Ball, No Problem: Sports Fans Embrace the Kentucky Derby
The “Run for the Roses” only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000 fans in person and an average of 16.4 million television viewers throughout the country last year.
The Beverage Alcohol Media Report: Q4 2016
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.
One Bourbon, One Scotch, One Beer: the Adult Beverage Choices of Kentucky Derby Fans
With bourbon whiskey being a key ingredient of the mint julep, the traditional beverage of the Kentucky Derby, it should come as no surprise that race viewers’ consumption of whiskey rises in May. But what other adult beverages do Kentucky Derby fans enjoy?
The Beverage Alcohol Media Report: Q3 2016
Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key demographic within the generation—Hispanic Millennials—and their viewing habits around sports.
The Beverage Alcohol Media Report: Q1 2016
Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.