Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer...
No Stick, No Ball, No Problem: Sports Fans Embrace the Kentucky Derby
The “Run for the Roses” only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000 fans in person and an average of 16.4 million television viewers throughout the country last year.
The Beverage Alcohol Media Report: Q4 2016
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.
One Bourbon, One Scotch, One Beer: the Adult Beverage Choices of Kentucky Derby Fans
With bourbon whiskey being a key ingredient of the mint julep, the traditional beverage of the Kentucky Derby, it should come as no surprise that race viewers’ consumption of whiskey rises in May. But what other adult beverages do Kentucky Derby fans enjoy?
The Beverage Alcohol Media Report: Q3 2016
Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key demographic within the generation—Hispanic Millennials—and their viewing habits around sports.
The Beverage Alcohol Media Report: Q1 2016
Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.
The Beverage Alcohol Media Report: Q1 2016
With the Super Bowl not too far in our rearview mirror and the start of a new football season about to kick off, this report examines consumer and sponsor engagement with the big game.
The Beverage Alcohol Media Report: Q4 2015
It’s no secret that Millennials are changing the way we watch, listen and interact, but did you know that they’re also changing the way we drink? The only thing more varied than their beverage choices is how they’re consuming media.
Super Bowl Super Facts
For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so super? We’re glad you asked.
Super Bowl Sunday Is No Longer Just a Beer Holiday
Despite being traditionally billed as a beer-drinking event, there are signs that consumers are thirsty for something else on Super Bowl Sunday. While beer remains the No. 1 choice for the big game, 20% of legal age drinkers say they’ll drink wine, and 20% say they’ll drink some form of spirits.