Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.
If you don’t tell your own story, someone else will. For people from Middle East/North Africa, this has indeed been a challenge when it comes to the stories that they see in the media.
Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services.
Since 2018, the number of female podcast listeners has increased by 76%. And perhaps more impressive—given that audio engagement is often associated with being away from the home—is the 41% increase since the beginning of the pandemic.
Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.
As is typical when global news breaks, cable and broadcast news viewing spiked in late February as Russia invaded Ukraine. Cable viewing increased 54% in week 4 and broadcast viewing grew 6.3%.
Fans around the world are telling leagues and sponsors they’re ready for more when it comes to women’s sports.
In celebration of Women’s History Month, we spoke to Crystal Echo Hawk, founder and Executive Director of IllumiNative, about amplifying the voices, stories and issues of her community in media content.
Much of the content Latinos are seeking is in Spanish, regardless of their “primary” language, due to the vast and nuanced representation of their culture and community found in Spanish-language TV and radio.
There is no substitute for live sports action, but the proliferation of content across an expanding array of platforms has sparked increased consumption of additional sports content—both related to and not related to live matches.