There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
Future success in the streaming space will hinge on more than just great content—it will need directions to help viewers find it.
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
With digital growth, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media a necessary activation component.
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data, but confidence in data quality is universally low.
Since SVOD content is ad free, product placements and branded integrations offer a modern way to integrate brands into streaming and gain incremental reach.
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse consumer bases across platforms.
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers when third-party cookies are no longer an option.