The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.
As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness.
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.