With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what’s typically their busiest season. They’ll need the right customer intelligence data to design strategic campaigns and connect with shoppers.
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media...
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.
In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.
Multicultural consumers are aware of fewer automotive brands but end up considering more brands throughout the path-to-purchase. And brands have more opportunities to make an impact with these consumers along the way.
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.