Insights

Audio Today 2019

Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.

Women’s Football 2019

Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.

The Database: Innovating for Today's Onmichannel Shoppers

This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across...

TV Keeps Us Entertained Out-of-Home

Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the...