Age has a significant impact on where consumers choose to watch fall sports OOH. Across the general population survey, 31% of adults 18-24 said that they watch while working out at the gym. That’s 7% higher than adults 25-34 and more than double than those 35 and older.
The fall season offers sports fans many reasons to grab their sweaters and head out the door to meet-up with friends and family to watch a game on the big screen.
Some companies take the world's long-term sustainability to heart and build their entire brands around it. But even if your company isn’t ready to dive into the deep end of sustainability, it’s important to take steps in the right direction.
As of May 2018, more than 14% of all TV households—or 16 million homes—had “over-the-air” (OTA) TV status, and that number is on the rise. As consumers look for more on-demand and cost-effective options, there has been a resurgence in this cable status segment.
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption in the U.S. up 23% over 2017, driven by a 49% increase in on-demand audio song streams compared to last year.
Alabama has nearly double the number of fans in its local market than Clemson in its local market. Clemson, however, has experienced a 16% increase in its local fan base since 2015.
AI capabilities are no longer a nice to have, rather a requirement for advertisers and media owners seeking to provide consistently relevant, personalized advertising and content experiences across channels. But not all AI can transform marketing the way we want it to.
From squabbling socialites, to comedy classic reboots and spinoffs, to a talent show that spanned across the nation, audiences made sure to laugh and admire the extraordinary after all the seat-gripping and heartache from TV dramas.
Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”
According to Nielsen’s Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk remained the No. 1 format among all listeners (age 6+) for the eighth year in a row.