Insights

Nielsen Local Watch Report: The Evolving OTA Home

As of May 2018, more than 14% of all TV households—or 16 million homes—had “over-the-air” (OTA) TV status, and that number is on the rise. As consumers look for more on-demand and cost-effective options, there has been a resurgence in this cable status segment.

Webinar: AI & The Automated Marketer

AI capabilities are no longer a nice to have, rather a requirement for advertisers and media owners seeking to provide consistently relevant, personalized advertising and content experiences across channels. But not all AI can transform marketing the way we want it to.

Tops of 2018: Television

From squabbling socialites, to comedy classic reboots and spinoffs, to a talent show that spanned across the nation, audiences made sure to laugh and admire the extraordinary after all the seat-gripping and heartache from TV dramas.

The Nielsen Total Audience Report: Q2 2018

Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”

Tops of 2018: Radio

According to Nielsen’s Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk remained the No. 1 format among all listeners (age 6+) for the eighth year in a row.