Insights

The Bilingual Brain

Understanding the impact of language is key for connecting with Hispanic Millennials, as well as for optimizing messaging to these consumers who increasingly identify as bilingual.

The Bilingual Brain: Maximizing Ads for Hispanic Millennials

Today, 38 percent of Hispanics ages 18-29 are bilingual, an increase of 73 percent over the past decade. With this group’s increased size, spending power and influence, it’s no wonder that understanding how to connect with them—and in what language—is top of many marketers’ to-do...

The Brains Behind Better Ads: Optimizing the Cute and Cuddly

By Michael E. Smith, PhD, MBA, Director of Industry Relations, Nielsen Neuro For non-profits with big ambitions and small budgets, maximizing each ad to be effective and memorable is essential. Nielsen and the Ad Council used consumer neuroscience to do just that for The Shelter Pet Project, a...

Case Study: Understanding the Bilingual Brain

Improving communications with the fast-growing Hispanic Millennials segment requires a thorough understanding of the impact of language. Nielsen Consumer Neuroscience partnered with Univision to understand how best to engage this audience.

The Argument for More Effective Short-Form Ads

By Blake Burrus, Senior Vice President of Client Services, Nielsen Neuro The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors. Advertisers must now explore this new frontier further to make...

Consumer Neuroscience-Based Advertising: Making :15 the New :30

By Randall Beard, Global Head, Advertiser Solutions for Nielsen Often treated as an afterthought by marketers and agencies alike, the 15-second TV spot is usually just a cut down version of the 30-second spot, rarely copy tested, but assumed to be at least 50 percent as good as the :30 from which...