If consumers are exposed to tons of advertising each day, how do you provide the best marketing experience to your customers?
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. With African Americans spending $1.2 trillion annually, brands have a lot to lose if they don't engage Black consumers.
The 2018 GRAMMY Awards on Jan. 28, 2018, helped spur sales and on-demand streaming gains for the artists and songs performed during the annual awards show.
Justin Timberlake is ready to make his third career performance during a Super Bowl halftime show, and he’ll take the stage just two days after the release of his new album Man of the Woods.
On Sunday, Feb. 4, the Philadelphia Eagles will take on the New England Patriots, and while the teams are practicing before the big game, consumers around the country are putting their game faces on.
The surge in music streaming continued throughout 2017. Overall consumption of albums, songs and audio on-demand streaming grew 12.5% year over year. A 59% increase in on-demand audio streams offset track and album sales declines.
Marketers and brands have a tremendous market share growth opportunity in the automobile and jewelry categories, where black women are spending more than other consumers.
As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based ROI measurement has become more important than ever across the media, retail and FMCG industries.
Despite this digital revolution, FMCG retailers have long found that the printed circular—the flyer that promotes a local store’s latest products and specials—has the farthest reach for marketing.
As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one’s living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.