Insights

Music 360 - 2017 Highlights

Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media.

Latina 2.0

Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.

The State of Play in Home Entertainment

In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

The Beverage Alcohol Media Report: Q4 2016

When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.