Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media.
During the 2016-17 TV season, 611 different brands engaged in on-screen branded integrations over the major English-language broadcast networks during primetime, up from 574 just three years prior.
Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.
In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.
More than half of U.S. households are home to podcast fans. And while the reach of this up-and-coming medium grows, many marketers and advertisers have yet to see the connection between podcast engagement and consumer spending.
On-demand audio streams have reached more than 184 billion so far in 2017, a considerable 62.4% increase over the same period last year.
The Nielsen Music Mid-Year Report provides the definitive figures and charts for the music industry from the first six months of 2017.
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.
Asian American influences are having a profound and recognizable impact on mainstream U.S. culture. At the helm of this influence, are Asian American women.
From a content perspective, the storylines from the U.S. video game industry were nothing short of compelling last year, with subjects ranging from the first-person shooter excitement of Overwatch to the location-based augmented reality phenomenon Pokémon Go.