One team is a modern-day football dynasty. The other hasn’t been to a Super Bowl in nearly two decades. You could say the New England Patriots and Atlanta Falcons are polar opposites going into Super Bowl LI. Nielsen data shows that their fans are distinct as well.
As the Atlanta Falcons and New England Patriots prepare to hit the gridiron on Feb. 5, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and root for their favorite...
Multicultural Millennials’ broad, unique buying habits are inspiring successful, popular cultural trends, and are having a profound effect on their peers, their parents and their children.
Music consumption is at an all-time high. Overall volume is up 3% over 2016, fueled by a 76% increase in on-demand audio streams, enough to offset declines in sales and return a positive year for the business.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how did the oldest form of entertainment—the book—fare this year?
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer...
There was a lot for gamers to be excited about in 2016 in terms of new video game releases. Call of Duty, Gears of War 4, FIFA, Final Fantasy and Mario were just a few of the franchises that introduced new games for anxious consumers this year.
In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.