If you don’t tell your own story, someone else will. For people from Middle East/North Africa, this has indeed been a challenge when it comes to the stories that they see in the media.
Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.
Media, from traditional programs to streaming services, is largely fueled by advertising revenue, which gives marketers a say in what content gets produced.
Fans around the world are telling leagues and sponsors they’re ready for more when it comes to women’s sports.
In celebration of Women’s History Month, we spoke to Crystal Echo Hawk, founder and Executive Director of IllumiNative, about amplifying the voices, stories and issues of her community in media content.
Steed joined Nielsen’s VP of Diverse Insights and Partnerships, Charlene Polite Corley, to discuss the impact of diverse-owned media and how brands and advertisers can benefit from working with Black-owned media.
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the power of radio and creating a platform for more authentic Black voices and nuanced stories.
Learn how the media platforms can take a deep look —from the leadership to producers, writers and creators—to make sure that Black audiences feel seen and heard.
Investing in diverse-owned media often allows brands to better engage diverse audience segments.
News and reality are the most inclusive genres across the top 10 most inclusive programs for South Asians, highlighting a significant shortage across the wide range of other genres, especially those depicting everyday life.