The Database: Deciphering Digital's Role in Cross-Platform Advertising
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape.
Understanding Campaign Audiences Across TV + Digital
Through Total Ad Ratings, which provides independent, de-duplicated audience measurement of cross-platform ad campaigns, Nielsen conducted an analysis into how major global brands are allocating their media investments and reaching consumers.
Case Study: Maximizing Online Audience Reach Through In-Flight Optimization
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
Beyond Traditional: Developing Effective Digital Ad Campaigns
The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies are facing mounting pressure to prove the ROI of their ad campaigns. And with growing pressure from private-label offerings, they’re also increasingly tasked with answering whether...
Gen Z: The Elusive Generation
For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
Webinar: Optimize Your Next Ad Campaign With Cross-Platform Insights
Watch this informative Webinar to gain insights that can ensure you are maximizing opportunities across media options to reach the right audience at the right time on the right platform.
What Lies Beneath: Why Audience Delivery is the Next Battleground in Digital Advertising
This year, a range of ad execs have said digital advertising is broken and in need of repair. While they’re right to insist for better performance, their focus has been on surface issues related to the ad experience, while a larger problem lies beneath.
Understanding the Keys to Higher ROI in Spanish-Language TV
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language campaigns. But while many Spanish-language ads perform in line with market averages, there’s plenty of room for improvement.
The Secrets to Spanish-Language TV ROI
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.
Nielsen Digital Ad Ratings U.S. Benchmarks and Findings Through Q2 2016
In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage. Leveraging our sample of historic campaigns, the Digital Ad Ratings Benchmarks and Findings Report serves as guidance for individual campaign efficiency compared to...