Insights

Getting the Most from Your Digital Media Spend

How do companies, such as global brewer Anheuser-Busch InBev (ABI), make sure their creative efforts are noticed in today's fragmented world? They go where the beer drinkers (or their desired consumers) are—and across industries, that increasingly means going digital.

From X-Rays to MBAs: The Next Wave of Digital Opportunities

From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best...

Smartphone Owners Are as Diverse as Their Devices

In the U.S., smartphones are increasingly the devices consumers—especially multicultural ones—are choosing for their multitude of mobile activities. Asian/Pacific Islanders (86.6%), Black-African Americans (83%), and Hispanics (82.4%) are the top three groups with the highest rates of...

Moving to Mobile: How Phones Are Revolutionizing Hunger Relief

Understanding the changing nature of global food insecurity—the state of lacking reliable access to a sufficient quantity of affordable, nutritious food—is no easy task. But rapidly evolving technology is helping nonprofits improve their reach to tackle tough issues and deploy resources in the...

Staying Connected Behind the Wheel

As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones...

Tech-Or-Treat: Consumers Are Sweet on Mobile Apps

With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also craving mobile apps. And just like candy, they tend to stock up on more than they may need.