Insights

Mobile Ad-Friendly Shoppers | Nielsen Local

This infographic illustrates how brands and agencies can reach their audiences even more directly than ever before through mobile outreach. How do you know if your consumer base is open to mobile advertising? Scarborough analyzes Mobile Ad-Friendly Shoppers; who they are, what changes they're...

Shopping Lists: How Mobile Helps Consumers Tick All The Boxes

Mobile shopping is gaining momentum among U.S. consumers, as more than four in five (87%) smartphone and tablet owners say they use these devices for shopping activities, up 8 percentage points from 2012. With smartphones already in almost two-thirds of American’s hands and tablets continuing to...

The U.S. Digital Consumer Report

The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands. And these changes are contributing to the media revolution and...

What’s Empowering the New Digital Consumer?

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to...

Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report

There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday’s telecast of...

Selling Online, Promoting Offline in Italy

Advertising times have changed for e-commerce dealers in Italy. While online purveyors have taken their advertising messages offline in many regions around the globe, particularly in the U.S., the trend is starting to pick up in Italy. And what’s more, e-commerce dealers are increasing their ad...