Insights

“Binging” is the New Viewing for Over-The-Top Streamers

New streaming devices and services make it easy for consumers to watch as much as they want whenever they want. And according to Nielsen’s 2013 Over-the-Top Video Analysis, viewers are streaming video at a breakneck pace—demonstrating incredible binge appetites for programming available anytime...

Smartphone Switch: Three-Fourths of Recent Acquirers Chose Smartphones

Between June and August, 15 percent of smartphone owners said they recently acquired their handset (within the last three months), bringing smartphone penetration up to 64 percent of mobile phone owners in the U.S. And among recent acquirers, 80 percent percent chose smartphones as their mobile...

The Asian Mobile Consumer Decoded

Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...

Who’s Winning the U.S. Smartphone Market?

More consumers than ever are staying connected using smartphones, but which handsets are they choosing? The answers are as diverse as this still-growing segment, which accounted for 62 percent of mobile subscribers in the U.S. as of Q2 2013. The answers also vary depending on whether the tally is...

Today’s Forecast: Millions of Americans Check The Weather Online

Whether planning trips across the country or just across town, 57 million Americans made checking weather on the Web part of their daily routine in June 2013. More than a quarter of Web users visited a site or used a desktop application in the Weather category during the month, as visits typically...

Running Digital Audiences, Walking Advertising Dollars

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...

Understanding Online’s Reach Potential: A Facebook Case Study

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...

May 2013: Top Web Brands and Home and Garden Websites

If April showers bring May flowers, then millions of Americans must have been busy with home improvement projects this spring, as more than one in three Americans used the Web to visit home and garden websites in May. Looking forward to summer parties and backyard barbeques led 73 million Americans...

Who Is the Mobile Shopper?

Technology is catching up with our on-the-go lifestyles, empowering millions of Americans to shop whenever and wherever they want. Along with growing smartphone and tablet ownership, mobile shopping continues to grow. As of Q1 2013, 84 percent of mobile consumers used their devices to shop within...