The type of knowledge that each cancer survivor seeks is often influenced by the length of survivorship, and so are the media sources to which cancer survivors look for health care information during the first five years following diagnosis.
The NCAA Division I Men’s Basketball Tournament grabs the attention of the most casual sports fans who have invested time and strategy filling out a 64-team single elimination bracket. Why and how do Americans engage with this tournament?
In the first of this two part video series, Nielsen’s Drew McCaskill, SVP, Global Communications and Multicultural Marketing, discusses the size and scope of Black Millennials and breaks down some of the myths surrounding this segment.
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends in Hispanic demographics, consumption and media behaviors, accompanied by a close look at the Latino electorate.
Lipman Hearne collaborated with Nielsen Consumer Neuroscience to asses which marketable qualities of a liberal arts education resonated most strongly with different consumer groups.
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report.
These days, students seem to have more choices than ever—be it for backpacks, footwear or tech. And that means advertisers have their own homework cut out for them if they want their ads to stand out and generate scholarly returns. So what puts an ad at the front of the school bus?
Shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. With educational devices—from two-in-one computers to tablet add-ons—as well as school time staples like notebooks and clothes to buy, school shopping has become a mad dash to find the newest...