Insights

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

Using Mobile to Drive Business in Germany | Nielsen

Are you thinking mobile yet… if not you should be. Consider these stats: There are 5.2 billion mobile subscribers globally (77% of the world’s population). In 2012, smartphone sales will overtake computers. By 2013, more people will access the Internet through their mobile than through a PC. By...

The U.K’s 10 Most-liked TV Ads of 2010

Aleksandr Orlov, the meerkat star of the Compare The Market ads, has held off stiff competition from Lewis Hamilton, Mr. T, Dannii Minogue and Lionel Messi to make the ad featuring his great-grandfather’s victory over a mongoose army the U.K.’s most-liked TV ad of the year. Orlov won...

U.K. Web Use Up 65% Since 2007 – Social Networking more than Doubles

Web users in the U.K. spent 65% more time online in April 2010 (884 million hours) than they did in April 2007 (536 million hours), according to UKOM (The U.K. Online Measurement Company), a media industry measurement of U.K. consumers’ online activity delivered by Nielsen. Although overall...

From Buzz to Sales The Impact of the UK’s X-Factor

A Nielsen Company analysis of the UK’s X Factor, reveals that guest stars originally discovered by talent shows saw the largest levels of sales, buzz and radio airplay. UK Digital Download Sales According to the recorded music industry trade body, the BPI, digital downloads account for 98...