Hope and Action: Asian Americans' Growing Influence
This report showcases the growth and power of the Asian American community along with the key opportunities for action.
The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.
Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.
Kids and Teens Drive Daytime TV Viewing and Streaming Increases During COVID-19
TV makes a pretty good babysitter for homebound kids. Now several weeks into the novel coronavirus (COVID-19) shutdown in the U.S., a clearer picture is emerging around how “shelter-in-place” orders are affecting the daily lives of American families in local cities across the...
Modern Day Moms: The Convergence of Media Consumption, Technology and Motherhood
Moms do it all. Whether caring for their families, blazing a trail in the workplace or both, they’re always ahead of the game. So how are mothers across the country’s many local communities adapting to technology and using media?
Are Kids and Teens in the U.K. and U.S. Reading for Fun?
From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a growing number of devices they can use to connect anytime anywhere. But what about one of the oldest forms of entertainment—the book?
Read All About It: India's Book Market Is Poised for Growth
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report.
Diaper Screening Process: Loved Ones and TV Ads Are Top Sources
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
In Session: Looking at the Best Back to School Ads of The Last Half-Decade
These days, students seem to have more choices than ever—be it for backpacks, footwear or tech. And that means advertisers have their own homework cut out for them if they want their ads to stand out and generate scholarly returns. So what puts an ad at the front of the school bus?
Acting on Impulse: Very Few Children's Book Purchases Are Planned
Last year, consumers bought half of the year’s books at physical stores. Over one-third of purchasers bought multiple books a month, and new research shows that very few actually plan their purchases. What does that mean? Kids’ books seem to fall squarely into the impulse purchase category.