In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.
In the first of this two part video series, Nielsen’s Drew McCaskill, SVP, Global Communications and Multicultural Marketing, discusses the size and scope of Black Millennials and breaks down some of the myths surrounding this segment.
When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24 (98%). Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 at 96%.
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends in Hispanic demographics, consumption and media behaviors, accompanied by a close look at the Latino electorate.
While 'over the air' AM/FM radio still dominates how Canadians discover new music, consumers are increasingly discovering music from online and app streaming services operated by AM/FM radio stations.
It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free...
Despite falling into one generation, Millennials are not a uniform, homogeneous group with a common set of beliefs, interests and behaviors. And these factors drive how and when they listen to the radio.
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
To better understand how the influence of other cultures affects Millennial shopping habits, a recent Nielsen study focused on the largest Millennial multicultural group—Hispanic Millennials
Millennials’ don’t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit.