A Sound Opportunity: How Brands Connect With Consumers at Summer Music Fests
Music fests attract a large, youthful, audience: approximately 32 million people attend at least one U.S. music festival each year, 46% of whom are Millennials aged 18-34. So, which product categories do these festival fans favor, and what types of brands can benefit from sponsorships and tie-ins?
What Moves Today's Teenage Canadian Music Fan?
Canadian consumers love music, and they’re spending more time with it in more ways. This is particularly the case with Canadian teens. According to Nielsen’s Music 360 Canada report, teens report listening to 40% more music than they did in 2013. So what’s driving the surge?
Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
A Millennial Majority for Audio, Today
According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials.
Age Before Beauty: Treating Generations with a Personal Touch in Beauty Advertising
From the latest nail polish trends to the hippest hair products or the toughest wrinkle fighters, women and men, young and old are shopping in the beauty aisle. In fact, 94% of all U.S. households buy beauty products. So getting the right message to the right customer is a crucial step to improve...
Nielsen TV: How Brands are Using Entertainment to Engage Millennials
Branded entertainment has grown into big business, and based on strong consumer sentiment, it’s going to continue growing. And when it comes finding an audience, Tatiana Simonian, VP of Branded Entertainment, says Millennials are at the top of the list for brands.
Today's Feature: Digitals and the Silver Screen
From the TV screen to the silver screen, audiences' enormous array of devices and streaming options is making it challenging for marketers to reach their intended consumer across multiple screens. In the case of the movie marketers, the challenge is motivating consumers to put down their devices...
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Oft perceived as innovators, trend starters and predictors of the next big thing, Millennial males lead the pack, in one way or the other. With significant spending power and men 18-34 years old representing over 30% of the adult male TV market, understanding these consumers' media consumption...
Don't Judge a Book by its Cover: Tech-Savvy Teens Remain Fans of Print Books
With today's rapidly evolving technology and ever-present social media changing the way consumers are connecting with the written word, it should come as no surprise that today's teens are finding and consuming content differently from previous generations. But while we typically associate these...
Meet the Millennial Multicultural Music Listener
Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural, just like their fans. With Millennials more diverse than any previous generation in the U.S. and their spending power as a group growing, these young, Multicultural...