Insights

Live TV + Social Media = Engaged Viewers

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.

Global Auto Buyers are Clicking Websites Before Clicking Seatbelts

Sixty-five percent of online consumers across 60 countries plan to buy a new or used car in the next two years, according to new findings from Nielsen’s recent Global Survey of Automotive Demand. That adds up to a lot of potential car buyers, all of whom are trying to wade through the multitude...

Secure Tomorrow's Car Buyers Today

There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...