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Store Shifting: Unlocking Insight With Data Science
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
China’s Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
COVID-19 Has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Wine Boxes and Cans Come of Age
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
Openness and Transparency Help Drive the ‘Trust Economy’
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?
The Evolution of Super Bowl Consumption
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base.
Segmenting the Spirits of Christmas
Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.
Beyond the Bird: Turkey Tumbled as Thanksgiving Traditions Expand
Within the U.S., Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.