Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Openness and Transparency Help Drive the ‘Trust Economy’
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?
The Evolution of Super Bowl Consumption
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base.
Beyond the Bird: Turkey Tumbled as Thanksgiving Traditions Expand
Within the U.S., Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.
Beyond the Uniform: A Look at Today's Veteran Consumers
Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their existing relationships with these consumers. With today’s population at nearly 20 million across the U.S., the marketing appetite is here now as this group offers distinct...
The Database: What Sustainability Means Today
There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.
Sustainability Sells: Linking Sustainability Claims to Sales
“All natural,” “fair trade,” “organic”—more and more products across the store include claims of sustainability. Understanding how and why sustainability claims are gaining momentum across product categories is critical to understanding how, when and why consumers prioritize...
The Database: Implementing Agile Thinking in the FMCG Market
Staying nimble in today’s fast-paced market, isn’t easy, especially for large, multinational brands with massive scale and global footprints. Many companies look to agile processes as a means to innovate faster, but they often skip steps in the process. So can agile thinking work in the...
Asian-American Influencers Make Their Mark on the U.S. Mainstream
Asian American influence is readily apparent across the U.S. mainstream, from grocery aisles to television programming to digital content channels like YouTube.