One team is a modern-day football dynasty. The other hasn’t been to a Super Bowl in nearly two decades. You could say the New England Patriots and Atlanta Falcons are polar opposites going into Super Bowl LI. Nielsen data shows that their fans are distinct as well.
As the Atlanta Falcons and New England Patriots prepare to hit the gridiron on Feb. 5, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and root for their favorite...
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer...
Food is one of the most important cultural connectors for African-American shoppers of all ages. And with the holidays approaching, it’s the most wonderful time of the year, especially for grocers and retailers looking to appeal to these savvy shoppers.
In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors. A high-level snapshot of shopping behaviors for three key ethnic groups—Hispanic, Asian and African-Americans—highlights unique needs and preferences across the fresh departments.
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends in Hispanic demographics, consumption and media behaviors, accompanied by a close look at the Latino electorate.
When it comes to food, many Americans are putting their health first. But we still love a good indulgence as well, and candy is a top treat that generates billions in sales for brands and retailers that are able to appeal to the sweet tooth in all of us.
For Asian-Americans, food is an essential part of their cultural heritage and an element passed on from generation to generation. And as their numbers grow, so too does their influence on the food shopping habits of the country's general population.
To better understand how the influence of other cultures affects Millennial shopping habits, a recent Nielsen study focused on the largest Millennial multicultural group—Hispanic Millennials
Older Hispanics are revered as cultural stewards of their families for many reasons, but one in particular is the flavor-rich traditions that are reflected in their shopping carts and in their homes.