Insights

Total Consumer Report, Volume 3

As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one’s living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.

The Final Four of the Total Store

Each spring, college teams compete in the single-elimination NCAA Division I men’s basketball tournament, also known as “March Madness.” In the same spirit, we’ve designed Nielsen’s Total Store Final Four to discover retail’s sales champions.

A Fresh Look at Multicultural Consumers

The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex, while nonetheless tremendous, opportunities in food retailing.