Insights

Latina 2.0

Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.

The Beverage Alcohol Media Report: Q4 2016

When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.

Webinar: Secrets to Spanish-Language TV ROI

Discover why including Spanish-language advertising is critical in today’s go-to-market strategies to reach and engage a considerable portion of the U.S. Hispanic population and secrets for achieving higher ROIs.

Media Habits of the Hispanic Millenial Voter | Nielsen Local

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...

Radio's Impact Among Hispanic Consumers is Evident

Radio is the top platform for reaching both African-Americans and Hispanics each week. In fact, 97% of all Hispanics are reached by radio every week, the highest penetration statistic that we measure across demographics, ethnicities and platforms.