Insights

Connecting and Engaging with Digital Indian Consumers | Nielsen

With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen. In fact, 80 percent spend more than 15 minutes per day on social media every day. And social media usage on mobile phones is expected to exceed those...

Network Quality Most Important to Indian Mobile Customers

For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program.  But the fact is that most Indians don’t really know which provider has the...

Matrimonial Web Sites Top Indian Online Advertising

From June to August 2009, Indian companies launched 3,778 online display ad campaigns, and of those, 13 percent were from personals or matrimonial web sites, according to a new report from The Nielsen Company.  Travel booking and educational web sites rounded out the top three.   The top two...