Read All About It: India's Book Market Is Poised for Growth
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report.
Meet the Fastest-Growing Multicultural Segment in the U.S.: Asian-Americans
Diverse and deeply rooted in their cultural traditions, today’s Asian-Americans value high-quality products and services and are brand loyal shoppers. And their unique consumption and media habits that are helping to redefine the American mainstream.
Newswire | Smartphones Keep Users in India Plugged in | Nielsen
Smartphone use in India is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected.
Newswire | Balanced Exposure, Shorter Ads Improve Media Spending Effectiveness in India | Nielsen
Common media practices in India emphasize reaching adults, focus heavily on urban consumers, and dedicate more media support to the core brand than to extensions.
Newswire | Smart and Social: Android Phones in India | Nielsen
Smart and social android phones in India; Nielsen Informate analysis of social networking usage trends for Android smartphone users in India uncovered the following insights.
Newswire | Smartphones in India: Web Browsing is for Men, Texts are For Women | Nielsen
Smartphones in India - Nielsen Informate Mobile Insights notes that in India, women spend the same amount of time on their smartphones as compared to men.
Connecting and Engaging with Digital Indian Consumers | Nielsen
With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen. In fact, 80 percent spend more than 15 minutes per day on social media every day. And social media usage on mobile phones is expected to exceed those...
Newswire | Indians Now Spend More Time on Social Media Sites than on Personal Email | Nielsen
Social Media has now become part of everyday life for a majority of online Indians. According to a study on social media usage by The Nielsen Company conducted in collaboration with AbsolutData, nearly 30 million Indians who are online are members of social networking sites and about two-thirds of...
Network Quality Most Important to Indian Mobile Customers
For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program. But the fact is that most Indians don’t really know which provider has the...
Matrimonial Web Sites Top Indian Online Advertising
From June to August 2009, Indian companies launched 3,778 online display ad campaigns, and of those, 13 percent were from personals or matrimonial web sites, according to a new report from The Nielsen Company. Travel booking and educational web sites rounded out the top three. The top two...