The Total Audience Report
Viewers have immense control over the choices they have amid the evolving ecosystem of devices and platforms for content discovery. In fact, they’ve never had more control than they do today. And as a result, we see a resounding growth in content consumption on digital platforms.
Content is King, But Viewing Habits Vary by Demographic
From smartphones to tablets and even the latest generation gaming consoles, today's technology is changing rapidly. According to Nielsen’s third-quarter Total Audience Report—formerly the Cross-Platform Report—this fragmentation doesn’t apply just to technology; consumers' viewing habits...
Multi-Screen Advertising is Growing in Canada
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada. The shift in strategy underscores the changing needs of consumers and their ever-evolving media consumption habits.
Action Figures: How Second Screens are Transforming TV Viewing
Mobile devices are becoming an increasingly common part of our daily TV routines. According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. And more...
Newswire | American and European Tablet Owners More Comfortable Paying for Content | Nielsen
Even with a vast amount of free content available, tablet owners aren’t opposed to paying for the media they really want. Nielsen looked at willingness to purchase media content among tablet owners in the U.S., U.K., Germany and Italy and found that Americans are the most likely to pay for all...
Newswire | American Families See Tablets as Playmate, Teacher and Babysitter | Nielsen
The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent...
Changing Demographics of Tablet and eReader Owners in the US | Nielsen
In the U.S., as recently as last Summer, tablet and eReader owners tended to be male and on the younger side. But according to Nielsen’s latest, quarterly survey of mobile connected device owners, this is no longer the case. Back in Q3 2010, for example, 62 percent of tablet owners were under the...
Newswire | In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows | Nielsen
The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. According to Nielsen’s recent survey of nearly 12,000 connected device owners: Seventy percent of...
Newswire | Connected Devices: How We Use Tablets in the U.S. | Nielsen
With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market. That’s the word from The Nielsen Company’s latest in-depth research on mobile connected...
Connected Devices – Does the iPad Change Everything?
This webinar looks at the growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – and how they are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping...