Amid the COVID-19 Pandemic, Home is Where the Connectivity Is
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it’s fair to say that virtual is the new IRL.
The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the...
Invisible No More: The Rise of Native American Power in Media
Native Americans have made significant progress this year in elevating their voices in the media, public policies and their communities.
The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.
Nielsen Local Watch Report: Diverse, Young and Informed - Today's Growing Local News Audience
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
Why ‘Political Ratings,’ and Why Now
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.
The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
Kids and Teens Drive Daytime TV Viewing and Streaming Increases During COVID-19
TV makes a pretty good babysitter for homebound kids. Now several weeks into the novel coronavirus (COVID-19) shutdown in the U.S., a clearer picture is emerging around how “shelter-in-place” orders are affecting the daily lives of American families in local cities across the...
Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19
In March 2020, most states across the U.S. implemented stay-at-home orders as concerns about the novel coronavirus (COVID-19) pandemic swept across the country. And many Americans stuck at home turned to streaming content to fill their time. New Nielsen data shows that streaming trends varied...