Today’s political campaigns need to understand the unique media consumption behaviors of key voter segments when developing strategies to deliver votes.
While local TV plays a major role in reaching audiences, understanding multi-platform touchpoints is especially important when it comes to today’s digitally-savvy shoppers. This quarter’s Local Watch report focuses on one of the savviest shoppers—car buyers.
Technology continues to be on the fast track, and it's changing consumer behavior and media habits. It's also helping today’s digital-savvy shoppers, particularly those in the market for a car.
Before any candidate can claim victory in November's elections, they need to reach voters with the right message during the right TV program.
While new technologies are becoming an ever more important part of the overall media pie, TV is still the preferred method for most American’s to view content. And moving into the election season, live TV remains Americans’ first choice when it comes to political debates and news coverage.
In this edition of the Local Watch Report, we turn our focus to young voters, who represent over a quarter of all U.S. registered voters. Understanding their media touchpoints, lifestyles and voting habits is key to optimizing advertising potential and capturing their attention.
In this special holiday edition of the Local Watch Report, we look at a unique segment of consumers called “Gift Splurgers”: purchasers who shower their loved ones with gifts and spend their money rather than save it, much to the delight of retailers.
Consumers in different parts of the U.S. access media in different ways. Knowing these different habits could help those across the media industry—from local TV affiliates to small businesses to agencies that operate on smaller scales—refine their strategies moving into the holidays.
As America braces for the onslaught of political ads during the lead-up to the presidential election, new voter data is showing that it isn’t just talk radio that delivers voters to the local polls. In fact, new research shows that radio delivers much more than just chatter about the candidates:...
This webinar shares three simple suggestions to increase your local television advertising effectiveness. In addition, we examine how to evaluate audiences to obtain maximum buyer reach, the role of audience buying power and how to select dayparts and programming that deliver.