There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
Marketers that thrived in 2020 used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
This hub features the latest reports, data and insights in The Nielsen Annual Marketing Report series. Discover how marketers are approaching marketing.
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?
When planning and optimizing, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
Instead of hitting pause on advertising or solely focusing on short-term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.
Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. We asked a group of marketing experts how marketing KPI dashboards can be improved.
Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.