The Nielsen Annual Marketing Report Hub
This hub features the latest reports, data and insights in The Nielsen Annual Marketing Report series. Discover how marketers are approaching marketing.
4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?
It’s Time For Your Media Planning To Focus On People
When planning and optimizing, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
ROI Elevated
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
As Ad Spending Picks Up, Brands Need to Balance Awareness and Activation Strategies
Instead of hitting pause on advertising or solely focusing on short-term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.
7 Key Features of a Marketing KPI Dashboard
Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. We asked a group of marketing experts how marketing KPI dashboards can be improved.
6 Ways CPG Brands Can Reach Their Best Audiences
Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.
The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...