Insights

Sounds Like Teen Spirit

Back in spring of 2011, teens 12-17 spent an average of 9 hours and 15 minutes with AM/FM radio. Fast forward six years later, and these same consumers (now 18-to-24-year olds) spend an average of 10 hours and 15 minutes with radio each week.

Millennials on Millennials: Lots of Love, Lack of Loyalty

Millennials now make up the second-largest generation group in the U.S. They also now have disposable incomes, making them attractive to marketers and brands who are so eager to reach them, as this group is highly engaged, using multiple platforms for many hours on a daily basis.

The Beverage Alcohol Media Report: Q4 2016

When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.

Breaking Myths Around Black Millennials: Part 2

In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.

Breaking Myths Around Black Millennials: Part 1

In the first of this two part video series, Nielsen’s Drew McCaskill, SVP, Global Communications and Multicultural Marketing, discusses the size and scope of Black Millennials and breaks down some of the myths surrounding this segment.