Despite falling into one generation, Millennials are not a uniform, homogeneous group with a common set of beliefs, interests and behaviors. And these factors drive how and when they listen to the radio.
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
American’s awareness of music festivals as a whole has increased over the past few years. As a result, this summer's series of events is set to be bigger than ever.
To better understand how the influence of other cultures affects Millennial shopping habits, a recent Nielsen study focused on the largest Millennial multicultural group—Hispanic Millennials
The “pay for what you use” sales model is broadening beyond the publishing realm, including the insurance space. In fact, usage-based insurance is quickly gaining traction, particularly among younger drivers.
From la música to las noticias, Hispanic American adults are avid radio listeners: 97% tune in each week. But Hispanics are diverse. And these differences play a role in how they consume media, including listening to the radio.
In this edition of the Local Watch Report, we turn our focus to young voters, who represent over a quarter of all U.S. registered voters. Understanding their media touchpoints, lifestyles and voting habits is key to optimizing advertising potential and capturing their attention.
For most Americans, the holidays wouldn’t be complete without shopping! And today's consumers are increasingly integrating technology—especially smartphones—into their holiday shopping.
What’s the best way to connect with Millennials who are interested in politics? Despite all the platforms available to reaching young voters, one of the most effective channels may also be one of the oldest: music.
Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to connect with us, earn our trust and deliver their message. So has all this media proliferation watered down the resonance of their messages?