Insights

What Future Talent Look for in the Companies They Keep

What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.

A Millennial Majority for Audio, Today

According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials.

State of the Media: Audio Today—How America Listens

Radio, one of the original mass mediums, continues to play a big part in the lives of Americans everywhere—with 243 million Americans listening weekly. For advertisers, that means radio delivers a mass audience in real-time across markets large and small that is highly qualified.

Meet the Millennial Multicultural Music Listener

Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural, just like their fans. With Millennials more diverse than any previous generation in the U.S. and their spending power as a group growing, these young, Multicultural...

The Bilingual Brain: Maximizing Ads for Hispanic Millennials

Today, 38 percent of Hispanics ages 18-29 are bilingual, an increase of 73 percent over the past decade. With this group’s increased size, spending power and influence, it’s no wonder that understanding how to connect with them—and in what language—is top of many marketers’ to-do...